Threads vs. Twitter – Ought to Companies Method Them within the Identical Approach?

Final week noticed Meta launched a brand-new app, the so-called ‘Twitter killer’, Threads. Modeled after the notorious micro-blogging web site, Threads seems to be one thing of a mix of Instagram and Twitter.

In any dialogue of one of the best social media methods in 2023, it’s important we take a look at the latest platforms and the way they examine to established social channels. Threads and Twitter is likely to be functionally comparable, however does this imply companies ought to strategy them in the identical manner? Let’s discover out.

Threads vs Twitter – What’s the Distinction?

Twitter has lengthy been probably the most well-known and hottest micro-blogging platform. Nevertheless, since tech mogul Elon Musk’s takeover in 2022, the corporate has been mired in controversy and has seen a mass exodus of advertisers and customers. Meta clearly noticed a possibility right here and launched Threads final week in an try to focus on what seems to be a quickly widening hole available in the market.

Like Twitter, Threads permits customers to submit brief text-based posts, restricted to 500 characters. Photographs and movies may also be posted. Customers can like and share posts – or threads – posted by different customers.

One of many main variations between Threads and Twitter is that Twitter doesn’t have a search operate or a piece for trending matters. Nevertheless, Meta has not dominated out including these options sooner or later.

What Does Threads Imply for Companies?

When Threads was first introduced, many brushed it off as a pointless enterprise on Meta’s half. In any case, who might realistically problem Twitter’s long-held market place?

The reply, it could appear, is Meta. Simply days after the launch, Threads has attracted over 100 million customers and is making headline information the world over because of its unbelievable early progress.

Whereas it will little question be worrying for Twitter, it additionally means companies should sit up and listen, as these unbelievable figures are inconceivable to disregard.

Advertising and marketing on Threads

So, how can companies go about really advertising and marketing on Threads? How comparable is the strategy to at least one used for Twitter?

The primary and most necessary factor to notice is that Threads is related to Instagram. Signing up requires an present Instagram account, which shouldn’t be an issue, given that the majority companies use Instagram.

Nevertheless, a big benefit Threads has is that it migrates your full follower listing over from Instagram. This implies you received’t be ranging from nothing and might make use of the group and fame you’ve got beforehand constructed on Instagram.

Threads is a brand new platform that’s nonetheless rising. This provides companies an opportunity to get in there early and set up an instantaneous presence. Deal with person engagement to solidify your place because the app continues to develop.


There’s no denying that Threads is much like Twitter, and advertising and marketing on it efficiently will name for a lot of the identical methods you’ll use on any platform. Excessive-quality content material and person engagement are key. Nevertheless, Threads is exclusive within the reality it permits you to migrate Instagram followers, which suggests you may focus much less on progress and extra on engagement as you incorporate this new app into your advertising and marketing campaigns.