The Gamification of Buyer Loyalty

Attracting prospects to your enterprise is one factor, convincing them to purchase your services or products is one other. What’s much more troublesome is guaranteeing they return to your enterprise sooner or later, an issue that has plagued companies for many years.

Nonetheless, not too long ago companies all over the world have regarded to on-line video video games for inspiration. By gamifying on-line platforms and options, they’ve seen a major uptick in buyer retention charges, with customers returning to platforms excess of they’d do beforehand. Let’s discover out extra.

What’s Gamification?

Gamification will not be a time period you’ve come throughout earlier than, but it surely’s an more and more necessary idea in immediately’s world of ecommerce and digital enterprise.

To elucidate gamification, it’s greatest to take a look at on-line video video games for example. Take into consideration what retains you coming again to a sport, you could be levelling up your character in an journey sport, or watering and harvesting your crops in a farming simulator. This continuity that lets you go away after which return with out shedding your progress is a core precept of gamification, and it’s what encourages gamers to return to video games time and again and once more.

Gamification is the follow of taking these components from on-line video video games and utilizing them in different conditions. It’s designed to interact prospects on a deeper degree and encourage them to proceed a sample of behaviour or a course of.

From On-line Video Video games to Enterprise

We all know that gamification can be utilized to spice up buyer retention charges and improve loyalty, as evidenced in numerous on-line video video games, however what would this truly seem like in a enterprise context?

Some concepts will be lifted straight from on-line video video games. You possibly can have issues like leaderboards the place prospects can see how they match as much as their friends. They are often measured on issues like purchases made, cash spent, or time spent on the platform, with these metrics used to attract comparisons and rank prospects.

You could possibly additionally reward prospects for reaching sure milestones or aims. For instance, you might reward them for utilizing your service for a set variety of consecutive days, and even for referring your enterprise to a specified variety of individuals. Keep in mind, rewards don’t essentially need to be financial. You could possibly use particular badges that they’ll show on their profile, which will be simply as efficient with out costing you a penny.

Why Does Gamification Work?

Now that we all know how gamification can be utilized in a buyer loyalty capability, it may be useful to know why it really works within the first place.

Once we play video video games or work together with issues that function gamified components, the reward centres in our brains are activated. Finishing aims or achievements throughout these actions causes our brains to launch a hormone known as dopamine, which causes emotions of happiness and contentment.

Consequently, persons are keen to maintain enjoying video games to set off these nice emotions once more, which is why video games are so standard and why gamified buyer loyalty applications will be so profitable.


Buyer loyalty has at all times been a tough factor for companies to get proper. By gamifying on-line providers, companies can see a substantial improve in retention charges.